Creating your church email newsletter | Tech Help for Churches

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Creating and writing your church email newsletter

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Once you have your account set up, how do you actually create a church email newsletter? It’s not hard, but there are some things that most churches miss.

A snazzy email newsletter may actually hurt deliverablity, at least with google. Gmail’s priority inbox filters commercial email and puts it in a separate folder. One of the things they use to see if it’s commercial is the amount of images. One is no biggie, but if it’s more, you may be filtered out.

To counteract this, sometimes people go to the opposite extreme and send text only email. This is a mistake, too as it prevents you from tracking opens and clicks.

It’s better to just have a simple template with one or two images, but allow some people to get text only emails if they want (most won’t). For more tips, watch the video.

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Paul Alan Clifford, M.Div.

Paul Alan Clifford, M.Div. has been a tech volunteer with Quest Community Church in Lexington, KY since 2000 and is the founder of TrinityDigitalMedia.com, llc. He became part of the technology in ministry team when his church’s attendance was around 200 in one Sunday service and has witnessed it’s growth to 5,200 average weekly attendance in one Saturday service, four Sunday services in one online and two physical campuses. He literally wrote the book on podcasting in churches, twitter in churches, & servant-hearted volunteering, as well as writing various articles for publications like “Church Production” and “Technologies for Worship” magazines.