Getting more people to read your church email newsletter | Tech Help for Churches

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On today’s Tech Help for Churches,

Getting more people to read your church email newsletter

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We all get a ton of email every day. It’s easy for important stuff to get buried or deleted by accident. How do you make sure this isn’t happening with your church email newsletter? Send it again.

How you send it again can make a big difference, though. If you send it only to people who haven’t opened the first one, you might find that you get better open rates. You can do this by segmenting the people who’ve opened the emails from those who haven’t and only send to them.

Another trick is to send follow up emails to people who clicked links, but didn’t follow through. Maybe someone got their attention at the wrong moment. Maybe they were running late for an appointment. Either way, if someone clicked a link in an email, they’re probably at least a little interested in the subject, so you can follow up with them.

Watch the video to learn how to do it in MailChimp.

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Paul Alan Clifford, M.Div.

Paul Alan Clifford, M.Div. has been a tech volunteer with Lexington City Church (formerly Quest Community Church) in Lexington, KY since 2000 and is the founder of, llc. He became part of the technology in ministry team when his church’s attendance was around 200 in one Sunday service and has witnessed it’s growth to a peak of 5,200 average weekly attendance in one Saturday service, four Sunday services in one online and two physical campuses. He literally wrote the book on podcasting in churches, twitter in churches, & servant-hearted volunteering, as well as writing various articles for publications like “Church Production” and “Technologies for Worship” magazines. He has thousands of members of his ProPresenter Users' Group on Facebook and thousands of subscribers to his YouTube channel.