Tech Help for Churches 140428 — A/B Testing Tips


http://TrinityDigitalMedia.com/church-tech On today’s Tech Help for Churches, A/B Testing Tips

-Only test two variables
-Larger samples are better.
-Consider each iteration an experiment.
-Your gut is probably wrong.
-Only test triivial matters (things you’re willing to change).
-Trust results and not the loudest voices.

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