Marketing & Branding and The Web | Tech Help for Churches

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Marketing and Branding:
You have to have a consistent presence on the web. Make sure, too, that your branding is consistent with who you are as a church. Don’t fill your website with pictures of young people if the youngest person there is 85.

Marketing is just getting the word out, so spread it everywhere you go, in every way, especially to your target audience.

The web:
There are three things you need to keep in mind: Content is king, quality is queen, and consistency is in the royal court as well.

Give people a reason to regularly come back to your podcast. Do your best and don’t worry if that’s not yet as good as others. Just keep improving.

This show is recorded live every Monday at 11a edt, 8a pdt, 3p utc on Watch it live and join the chat then.

About this show:

Tech Help for Churches is a weekly podcast recorded live every Monday at 11a edt, 8a pdt, 3p utc on Watch it live and join the chat then.

But, if you miss the live show, I’ll put up the edited show later (usually on the same day) right here.

If you use the internet, social media, or new media to advance your church’s mission, this show is for you.

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Paul Alan Clifford, M.Div.

Paul Alan Clifford, M.Div. has been a tech volunteer with Lexington City Church (formerly Quest Community Church) in Lexington, KY since 2000 and is the founder of, llc. He became part of the technology in ministry team when his church’s attendance was around 200 in one Sunday service and has witnessed it’s growth to a peak of 5,200 average weekly attendance in one Saturday service, four Sunday services in one online and two physical campuses. He literally wrote the book on podcasting in churches, twitter in churches, & servant-hearted volunteering, as well as writing various articles for publications like “Church Production” and “Technologies for Worship” magazines. He has thousands of members of his ProPresenter Users' Group on Facebook and thousands of subscribers to his YouTube channel.