Tech Help for Churches 140428 — A/B Testing Tips


http://TrinityDigitalMedia.com/church-tech On today’s Tech Help for Churches, A/B Testing Tips

-Only test two variables
-Larger samples are better.
-Consider each iteration an experiment.
-Your gut is probably wrong.
-Only test triivial matters (things you’re willing to change).
-Trust results and not the loudest voices.

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Paul Alan Clifford, M.Div.

Paul Alan Clifford, M.Div. has been a tech volunteer with Quest Community Church in Lexington, KY since 2000 and is the founder of TrinityDigitalMedia.com, llc. He became part of the technology in ministry team when his church’s attendance was around 200 in one Sunday service and has witnessed it’s growth to 5,200 average weekly attendance in one Saturday service, four Sunday services in one online and two physical campuses. He literally wrote the book on podcasting in churches, twitter in churches, & servant-hearted volunteering, as well as writing various articles for publications like “Church Production” and “Technologies for Worship” magazines.