THFC140310 — 10 Email newsletter mistakes to avoid

On today’s Tech Help for Churches, 10 Email newsletter mistakes to avoid

1. Not having an email newsletter or not using an email newsletter service.
2. Not emailing often enough or doing so apologetically.
3. Emailing too often (more than once a day).
4. Being too sales oriented / not giving value.
5. Using a pdf or your print newsletter.
6. Not getting people’s permission to be on your list or buying a list.
7. Not testing the best times and subject lines.
8. Not being regular enough.
9. Never cleaning the list.
10. Expecting 100% engagement.

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Paul Alan Clifford, M.Div.

Paul Alan Clifford, M.Div. has been a tech volunteer with Quest Community Church in Lexington, KY since 2000 and is the founder of, llc. He became part of the technology in ministry team when his church’s attendance was around 200 in one Sunday service and has witnessed it’s growth to 5,200 average weekly attendance in one Saturday service, four Sunday services in one online and two physical campuses. He literally wrote the book on podcasting in churches, twitter in churches, & servant-hearted volunteering, as well as writing various articles for publications like “Church Production” and “Technologies for Worship” magazines.