THFC131209 — Trending Topics


On today’s Tech Help for Churches: Trending Topics

On twitter (and some other social networks), there’s a list of things that are popular right now. You can use those topics as ways to get your message out to people who wouldn’t otherwise see it.

How would you do that? You could just hi-jack it and ignore the topic, using the hashtag as a carrier, or make some tenuous connection, but the best way is to really connect with the tag and use it as intended, but slightly spun toward your message.

There’s another similar trick. Have you ever noticed that major magazines and newspapers ignore Jesus all year long, but at Christmas and Easter run stories about Him (for good or ill)? They’re just capitalizing on what people are already talking about. You could do something similar and start writing, blogging, speaking, etc. about things that are in the news so that when people search for a topic, they also find your message.

Remember to make it relevant, unless there’s something really horrible going on that needs to be hi-jacked (like talk of a certain “church” that protests funerals; I’d love to take over all their news and replace it with the true “Good News” about God wanting to forgive.

This show is recorded live every Monday on at 11a eastern, 8a pst, and 4p utc. Watch it live or join the chat room then.

Subscribe for free:
Subscribe for free in iTunes.
Subscribe for free in other software. and don’t forget to rate the show there as well.

For more questions, comments, or snide remarks, comment below or contact me at:
Facebook or Twitter
More video can be found on
Also check out my Google+ page

If you’d like to chip in a few bucks, anything you do is appreciated. Just click this link to donate.


Paul Alan Clifford, M.Div.

Paul Alan Clifford, M.Div. has been a tech volunteer with Lexington City Church (formerly Quest Community Church) in Lexington, KY since 2000 and is the founder of, llc. He became part of the technology in ministry team when his church’s attendance was around 200 in one Sunday service and has witnessed it’s growth to a peak of 5,200 average weekly attendance in one Saturday service, four Sunday services in one online and two physical campuses. He literally wrote the book on podcasting in churches, twitter in churches, & servant-hearted volunteering, as well as writing various articles for publications like “Church Production” and “Technologies for Worship” magazines. He has thousands of members of his ProPresenter Users' Group on Facebook and thousands of subscribers to his YouTube channel.