TNB131010 — Shooting for IMAG vs. Shooting for a Satellite Campus

On today’s Tech, No Babel: Shooting for IMAG vs. Shooting for a Satellite Campus (or a Web / Online Audience).

Audience really matters when it comes to how you shoot an event. Is the audience in the same location as the cameras. If you’re trying to improve the sight lines, eliminating “bad seats,” you shoot mostly closer shots. If you’re shooting for an audience in a different location, like the web or a satellite campus, you need to mix in a wider variety of shots, including establishing shots, reaction shots, and others.

Take a look at my church’s online campus every Saturday at 6p eastern and Sunday at 9:30 and 11:30 am eastern for examples at

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Paul Alan Clifford, M.Div.

Paul Alan Clifford, M.Div. has been a tech volunteer with Lexington City Church (formerly Quest Community Church) in Lexington, KY since 2000 and is the founder of, llc. He became part of the technology in ministry team when his church’s attendance was around 200 in one Sunday service and has witnessed it’s growth to a peak of 5,200 average weekly attendance in one Saturday service, four Sunday services in one online and two physical campuses. He literally wrote the book on podcasting in churches, twitter in churches, & servant-hearted volunteering, as well as writing various articles for publications like “Church Production” and “Technologies for Worship” magazines. He has thousands of members of his ProPresenter Users' Group on Facebook and thousands of subscribers to his YouTube channel.