Just having a website isn’t enough. People need reasons to come back again and again. That’s why one of the truths online is “content drives traffic.”
There are also other benefits. When you blog, you will write words that Google can see that might attract people as well. If you’re talking about a marriage series, just writing the words “marital advice” when talking about a service might attract people who use those words in a search query.
Listen to more details in this week’s episode.