Taking up a collection to go to Infocomm and teach: http://t.co/IpImKZsZ #gofundme # I always wondered: Brand Name Batteries Last Longer but the Savings Over Generics Is Small http://t.co/tZKyR6FT # Anyone have any tech or video questions? I'll answer some while I'm eating lunch…yum buffalo nuggets. # Thanks for the mention! Joey_Palmer http://t.co/LetgEGtP # .@Joey_Palmer [...]
I think the next book I’m writing is on service. Here’s a little taste of it from a submission I sent to the Nines. I don’t think it was used, so I thought I’d share it here.
This could change your life. I’ll sum up what these videos say: You are neither smarter nor stupider than the people that made things the way they are; go change the world. If you ask, almost always people will say “yes.” Steve Jobs: How-To Change the World [Video] | ChurchMag.
I like this idea: DIY Windscreen / Deadcat from $6 ~ $9 http://t.co/MPD2CmoT # Good art fits in a genre that shares similarities with it: Raiders of the Lost Archives http://t.co/Kf8A7ndL # I don't have Verizon, but if you do, check this out: Get Unlimited Data from Verizon http://t.co/wMckbkk5 # More logo inspiration: Top 12 [...]
I’ve meant to post this for some time. Cindy approached me with this idea and I’ve just been slow to get it up. If you’re a single Christian, take a look at her site. Paul – 5 Tips for Enhancing your Email Marketing Campaign If you are trying to drive business, build a brand, and [...]
Wanna know where you've been fooled: Photo Police http://t.co/FJBx0uYI # Very cool: The DIY, You’re-My-Only-Hope, Leia-style Vapor Screen Projection System http://t.co/aOqJ1WGl # Slam poetry (style not what they're doing) on this time of year: The Incarnation http://t.co/vM0VzUX3 # Just got off the phone with my friend Phil Graves. I'm speaking in Maryland on February 20. [...]
I think the next book I’m writing is on service. Here’s a little taste of it from a submission I sent to the Nines. I don’t think it was used, so I thought I’d share it here.
This could change your life. I’ll sum up what these videos say: You are neither smarter nor stupider than the people that made things the way they are; go change the world. If you ask, almost always people will say “yes.”
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I’ve meant to post this for some time. Cindy approached me with this idea and I’ve just been slow to get it up. If you’re a single Christian, take a look at her site.
Paul
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5 Tips for Enhancing your Email Marketing Campaign
If you are trying to drive business, build a brand, and gain the loyalty of a massive customer base, one of the best methods for doing so is through email marketing. Because of the number of people who check their email on a daily basis, you have the opportunity for success in reaching a large number of subscribers and even gaining new ones. Here’s how it’s done:
#1: Grab their attention. The first step to making sure that your message gets read is to reel the recipient in with a killer subject line. The key is to use less than 40 characters to translate that there is valuable material for the recipient if opened. Here are some subject line tips:
What’s in it for the customer? Disclose the benefits upfront and let your customer know what exactly they can expect to get out of the deal.
Ask a question. This is a simple tactic that will entice someone to gain more information.
Don’t give false info. Although you might be tempted to glamorize your subject to ensure it gets opened, you mustn’t trick the reader—if you make a promise, it needs to be something you can actually make happen.
The best words: Giveaway, jobs, monthly, survey, edition, video, e-newsletter and tips.
The worst words: Confirm, rewards, savings, offer, follow-up, Christ, magic, features, upgrade and coupon. Never include dollar signs, exclamation marks or uppercase letters.
#2: Personalize. Even though you are sending out mass messages to a large audience, it’s crucial that you create emails that are as individualized as possible. Address your customers by name in the message. This way, it will feel much less like bulk junk mail and the recipient is more likely to continue reading. To better understand your customers and further personalize emails, do your research to identify their specific needs based off of their past purchases, budgets, interests, etc. Also make sure that you are available to respond and create a dialogue no later than 24 hours after you receive responses.
#3: Short and sweet. Because of busy schedules consuming lives, most people don’t have the time to short through piles upon piles of emails cluttering their inboxes. Make sure that your message is short, sweet and to the point. Begin your message by stating what benefit the recipient has and the action you wish for them to take while making sure not to exclude any pertinent details.
#4: Include links. Success rates with email marketing tend to be higher when links are included in the body of the email. Readers like to have options and the ease of accessing more information directly through a message—so take advantage of both picture and text links through the following:
Desired landing page links. To make things easy, you can link customers to the desired landing page that flows from your message to your desired action.
Social media links. Include links to your social media pages to let readers know you are available for other forms of communication and following.
Unsubscribe links. Be sure to include an “unsubscribe” link in the message—for those who are dissatisfied with your emails, they can opt out of them conveniently. You can’t please everyone, and having subscribers who are unhappy with your emails are worse than having no subscribers at all.
#5: Timing is everything. One important element to take into consideration with your email campaign is the element of time. Follow these rules and your mail is more likely to get read:
A.M.: The most popular time for email-checking is early in the morning around 6:00 a.m. Click-through rates tend to fall as the day progresses but rise again late in the evening. To guarantee the highest amount of readership, your best bet is to schedule your mail to arrive at 6:00 a.m. EST.
Weekends: The highest rates of email-checking take place on Saturdays and Sundays. Because of this, consider sending your campaign at the end of the work week or on the weekend itself.
No holidays: Because most people are busy with their families, traveling and enjoying time off from work over the holidays, avoid sending email at this time for most people aren’t focused on their email accounts. When your subscribers return to their inboxes after a break, there is likely to be a large amount of mail waiting for them which could increase the chances of your message being sent straight to the trash folder without so much as a second thought. The months in which your message is most likely to be deleted are December, January, July and August.
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This guest post is brought to us by Cindy McDonald who offers tips for effective email marketing. Cindy also owns Christian Dating Sites where she shares dating advice for online Christian singles.
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