I think the next conference I teach at I’m doing this (maybe Infocomm in May). Imagine the convenience of carrying a poster instead of tons of material to sell. I guess I could have some books, video loops, etc, but when they sell out, you still have “inventory.” This definitely makes sense for digital goods. I’m recommending it to my church for messages and sermon series instead of CDs (even mp3 CDs) or jump drives, which we’ve used in the past.
I noticed that, at the last Summit, Willow Creek sold plastic cards with a code to download audio from the whole thing. Actually, I couldn’t make it and a friend bought one for me, so in effect they got my money even though I wasn’t there. You could do this same thing at church, selling the message before it’s even given. “Today is about worry? I’m picking this up for my mom. I’ll send her the link when I get home.” The duplication team wouldn’t have to rush to get CDs ready ASAP after service. They could make a few, but upload the mp3 and go from there.
Paul
