Last night was the big game. I realized that people watch it for different reasons and do different things during it. Most watch for the game itself. I’m not a huge football fan, but I like the fact that I can’t predict the outcome. I also like watching with other guys. My wife and daughters aren’t football fans at all, so they just look at me when I yell or make comments.

The commercials cost so much to air that they tend to be more inventive and more original than others. A lot of people watch the game just to see them.

Music fans might watch for the pregame or half time musical acts. Last night Madonna put on quite a show. If you’re a fan of her music, it was nice to hear.

I guess I’m weird, though. I watched the game for the production of it all. I’m always on the pages of wondering what ideas I can use to make communication memorable. Here’s what I noticed:

Halftime
• The stage Madonna performed on had LED’s showing different graphics.
• In front of the stage, they were using some sort of environmental projection.
• Cuts were the norm.
• Lesser artists added to the fun.
• The dancers really added to the show.
• The dancers almost made Madonna look like she wasn’t doing anything by comparison.

Commercials
• I wish there were fewer sexy commercials.
• You can really show how good your product is by showing the downsides; don’t drive a car with headlights as bright as the sun if you’re a vampire.
• I’m glad none of my domains are on GoDaddy anymore; isn’t there anyway to advertise domain names other than sexy girls?
• Does anyone else think the Doritos commercials are better than some of the ones that people are paying millions of $$ for?
• The etrade baby freaks me out a little. The baby boy at the end of that commercial “speed dating” was just wrong…funny, but wrong.

BTW, I know I put the space in the wrong place for the title, but superb owl isn’t a registered trademark of the NFL like the other way of spelling it is.

Paul