YouTube Keywords: How to find and use them | Tech Help for Churches

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On today’s Tech Help for Churches,YouTube Keywords: How to find and use them

Computers are smart and are getting smarter every day, but the problem is that they’re pretty literal and not great with the subtleties of human language. If you search for a word, Google (and by extension YouTube) search for that word and they try to find other content that contains similar content…with mixed results.

That’s where keywords come in. If you do some content on “matrimony” will a search on YouTube bring it up when someone does a search on “marriage”? Maybe, but what if a lot more people search for “marriage” and YouTube hasn’t figured out that they’re synonyms? You miss out on traffic, that’s what.

This is where keyword research comes in. Google used to have a tool called the YouTube Keyword planner, but alas and alack, they killed it. Now, you have to go to the Google display keyword planner (https://adwords.google.com/da/DisplayPlanner/Home) to find what you need. Once you find the right keywords, what do you do? You put them in your title, description, and tags for YouTube. Not only that, but you put the most important ones first.

For more on SEO for YouTube and YouTube keywords, watch the video above.

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Paul Alan Clifford, M.Div.

Paul Alan Clifford, M.Div. has been a tech volunteer with Lexington City Church (formerly Quest Community Church) in Lexington, KY since 2000 and is the founder of TrinityDigitalMedia.com, llc. He became part of the technology in ministry team when his church’s attendance was around 200 in one Sunday service and has witnessed it’s growth to a peak of 5,200 average weekly attendance in one Saturday service, four Sunday services in one online and two physical campuses. He literally wrote the book on podcasting in churches, twitter in churches, & servant-hearted volunteering, as well as writing various articles for publications like “Church Production” and “Technologies for Worship” magazines. He has thousands of members of his ProPresenter Users' Group on Facebook and thousands of subscribers to his YouTube channel.