January numerical goals update and 2014 new goals

Here’s the last update from last year:

Service2013 GoalApril Starting NumberCurrent Number (starred if goal achieved)Change since previous month
Newsletter Subscribers1,0006261,046*-9
FaceBook TDM page likes10018167*+9
Pinterest Followers650168290+10
Monthly Unique Visitors2,000448735+181
Google+ Circles I'm In2,0005291,394+71

What did I learn?
Take a look at the numbers in columns 2, 3, and 4 above. You might notice that I didn’t make all my goals.

That might make you sad, but look again. For the year, nothing went down and even the areas that I didn’t work as hard on, like Pinterest and Google+ saw increases.

In the case of Pinterest, my followers increased 57% and in the case of Google+ it was 263.5%. That’s not bad for “failure.”

Let’s say I hit my goal for gross income this year (see my goals below). If it increases by 57% in 2015, that means I’ll bring in $39,250; that’s a pretty big increase.

Most of my numbers increased by over 100%, so I’m calling this a success.

Now, for 2014. Here are my numberical goals for this year:

Goal areaJanuary 2014 Starting Number2014 Goal
Gross income$0$25,000
Newsletter Subscribers3,0001,046
Viewers per show1,00092
YouTube subscribers400167
Google+ circles I'm in4,0001,394
FaceBook TDM page likes500167
Monthly Uniques2,000735

First, it’s time to start making enough money to pay my bills. I feel funny talking about this, but the truth is that I can’t do all this for nothing forever, no matter how much I may want to. $25,000 isn’t a lot of money (and I want to use a chunk of that to pay some people to help me, so it’s even less). I’ll be recording my income here so we can see how I’m doing.

The other goals should help this one come true. All of the goals are pretty audacious with the least being something like a 57% increas and the largest being a 9,200% jump. Does that mean that they’re undoable? Nope.

Last year, my FaceBook page grew 882% (if I’m doing the math right), so I think it’s possible to raise small number to very large numbers.

We’ll see how this goes because some of the “how” are my other goals.

I want to launch three online courses (and run them at least once) and hire my editor, at least a few hours a month. If the courses are a moderate success, I can put money into advertising and other things to get make the goals even more plausible.

In January of 2013, I hadn’t ever run over a mile; this year I’m training for a 1/2 marathon. I only had one languishing podcast. Now I have 5 shows, 3 are podcasts, 2 are streaming only. I didn’t have a Roku, let alone a Roku channel. Now I have both.

I think 2014 can be a breakthrough year for TrinityDigitalMedia.com and ChurchTechCast.com.

Now, for the hard work.


Paul Alan Clifford, M.Div.

Paul Alan Clifford, M.Div. has been a tech volunteer with Lexington City Church (formerly Quest Community Church) in Lexington, KY since 2000 and is the founder of TrinityDigitalMedia.com, llc. He became part of the technology in ministry team when his church’s attendance was around 200 in one Sunday service and has witnessed it’s growth to a peak of 5,200 average weekly attendance in one Saturday service, four Sunday services in one online and two physical campuses. He literally wrote the book on podcasting in churches, twitter in churches, & servant-hearted volunteering, as well as writing various articles for publications like “Church Production” and “Technologies for Worship” magazines. He has thousands of members of his ProPresenter Users' Group on Facebook and thousands of subscribers to his YouTube channel.